Pivota Gateway
Merchant gateway for LLM- and agent-driven commerce.
Learn moreCategory definition
What is a merchant gateway for agent-native commerce?
A merchant gateway is the execution layer between LLM or agent demand and merchant-native transactions.
Pivota makes merchants more queryable across agent surfaces, routes demand into merchant-native checkout and payment flows, and writes execution state back into existing merchant systems.
Store platforms such as Shopify, Wix, WooCommerce, and BigCommerce can provide useful native access where available. Pivota adds a merchant-controlled layer across checkout, payments, write-back, continuity, and fallback.
Merchant discovery
Merchant-native checkout
Payment and write-back
Why this layer exists
Merchant execution is still fragmented.
LLMs and agents can generate demand, but product data, variant logic, checkout, payment routing, and post-purchase state are not uniformly available across agent surfaces.
The missing layer is a merchant gateway that merchants and agents can reliably route through.
In market language, that is the infrastructure layer that makes agentic commerce executable for merchants instead of leaving demand stranded at the interface layer.
Products
Core gateway plus application layer
Pivota Gateway is the core merchant gateway product. Custom Brand Agent is an application-layer product powered by Aurora on Pivota.
Powered by Aurora on Pivota.
Custom Brand Agent
Launch a branded AI shopping experience with your own UI, recommendations, and merchant-native checkout.
Explore AuroraWhat Pivota does
One gateway across discovery, execution, and payment.
Makes catalogs queryable to LLMs and agents
Structures products, offers, and variants so demand can resolve into an executable merchant path.
Routes demand into merchant-native checkout
Connects LLM and agent traffic to merchant-controlled checkout and payment flows.
Supports payment routing and authorization
Works with existing PSP relationships instead of replacing the merchant payment stack.
Writes execution state back
Keeps order state, payment state, and post-purchase continuity connected to merchant systems.
Comparison
What makes a merchant gateway different
| Comparison | Pivota | Alternative |
|---|---|---|
| Merchant gateway vs payment gateway | Pivota spans merchant discovery, merchant-native checkout, payment routing, and write-back. | A payment gateway handles payment processing, not the full merchant execution layer. |
| Merchant gateway vs marketplace | Pivota routes agent-native demand into merchant-native transactions while merchants keep control of storefront and operations. | A marketplace owns the transaction surface and merchant flow. |
| Merchant gateway vs checkout-only tool | Pivota covers queryability, execution, checkout, payment-state sync, and order write-back. | A checkout-only tool covers one step and does not define the execution layer. |
What Pivota is not
Not a marketplace
Not an inventory holder
Not a warehousing or logistics operator
Not a checkout-only tool
Not a service business disguised as infrastructure